· Breaking the Silence · For Every Woman in Bharat
SHE WAS TOLD
not to talk about it.
WE BUILT A BRAND
on talking about it.
71%
Women with zero menstrual knowledge at their first period
12.3 Billion
Disposable pads discarded in India every single year
23%
Girls who drop out of school due to lack of menstrual hygiene
PH BALANCED ✦CRUELTY FREE ✦MADE FOR BHARAT ✦DERM TESTED ✦ZERO COMPROMISE ✦HYGIENE IS A RIGHT ✦NO MORE ADJUSTING ✦SAFE FOR HER, SAFE FOR PLANET ✦PH BALANCED ✦CRUELTY FREE ✦MADE FOR BHARAT ✦DERM TESTED ✦ZERO COMPROMISE ✦HYGIENE IS A RIGHT ✦NO MORE ADJUSTING ✦SAFE FOR HER, SAFE FOR PLANET ✦
Our North Star
Rooted in conviction.
Built for lasting impact.
Our Purpose
To make every woman feel dignified.
In a country where 71% of women had no menstrual hygiene knowledge at their first period, and millions use unsafe materials — we exist to change the baseline. Permanently.
Our Vision
A Bharat where no woman compromises.
Whether in a boardroom in Bangalore, a farm in Rajasthan, or the most remote corner of Bharat — her body deserves the same standard of care.
Our Mission
Products that prove skin-safe is possible.
Organic, dermatologically tested, pH-balanced, cruelty-free hygiene — taken into communities mainstream brands never reach. Commerce with conscience.
The Founder’s Chapter
DIVITA
AGARWAL
CEO & Co-Founder · Potent Hygiene
"I did not start Potent Hygiene to build a company. I started it because I was tired of watching women accept discomfort — chemicals, rashes, shame, silence — as if that were destiny. It is not."
01🏢
NSRCEL · IIM Bangalore
Women Startup Programme, WSP5 Cohort · Active
02🌱
IIM Visakhapatnam · FIELD
Funded · December 2025
03🏆
TiE Women Rajasthan — Top 13
Startup Recognition · 2025
04🎓
MBA · NMIMS Mumbai
Brand Strategy & Business Management
05💗
Vice President · Roshni NGO
Roshni Manav Utthaan Sansthaan, Rajasthan
THE SPARK
Divita saw women accepting chemical-laden products causing rashes and infections as normal. She asked: why should any woman in 2024 use a product that harms her? That question built Potent Hygiene.
BUILT FROM NOTHING
First-time founder. No rulebook. No prior playbook. Three D2C brands built from scratch — incubated at two IIMs, funded, and growing across Bharat.
THE PLANET PROBLEM
India disposes 12.3 billion pads every year. Most take 800 years to decompose. Divita saw an environmental crisis hiding in plain sight — and built the answer into every product.
BEYOND COMMERCE
As VP of Roshni NGO, Divita carries menstrual hygiene education into spaces most brands never reach — rural schools, health centres, and underserved communities across Bharat.
Our Product Promise
Every label,
every claim, earned.
No marketing language. Every commitment we carry is backed by third-party laboratory testing — because when we say skin-safe, we mean it and we can prove it.
🧪
Dermatologically Tested
Tested on human skin panels by certified labs. Safe for all skin types including sensitive.
Lab Certified🚫
Non-Irritant
Zero irritants — no chlorine, no dioxins, no synthetic fragrances. No more rashes.
Clinically Verified⚖️
pH Balanced
Matched to your body's natural chemistry. Supports microbiome health and prevents irritation.
Skin Harmonious🐰
Cruelty-Free
No animal testing at any stage of development. Ever. Full stop.
No Animal Testing🌿
Organic & Skin-Safe
Plant-based, organic materials — grown without synthetic pesticides. Softer, safer, breathable.
Clean Formulation♻️
Eco Packaging
Biodegradable, recyclable, plastic-reduced packaging across the full product range.
Eco-ConsciousMenstrual Care · Sub-brand 01
Ovy
✦ Derived from Ovaries — honouring the source
Own Your Body. Own Your Cycle.
Ovy is menstrual care reimagined for the modern Indian woman. Soft, organic, rash-free, pH-balanced, and kind to the planet. No chemicals your skin didn’t consent to. No synthetic fragrances. No compromises.
🩸
Organic Sanitary Pads
Ultra-soft · Various sizes · Rash-free
🌸
Menstrual Cups
12 hrs protection · Reusable · Up to 10 years
💜
Period Panties
Leak-proof · Disposable · Replaces 100s of pads
✨
Panty Liners
Daily freshness · Breathable · Gentle on skin
Comfort. Confidence. Care.
Ovy products are formulated with organic, skin-safe materials — free from chlorine, dioxins, synthetic fragrances, and harsh chemicals.
Derm TestedNon-IrritantpH BalancedCruelty-FreeSafe for Planet
No compromises on the road.
Compact, reliable, and built for real Indian travel — from solo women trekkers to families on road trips.
All GendersTravel-ReadyLeak-ProofCompact
Travel Hygiene · Sub-brand 02
Looway
✦ Your road, your rules — hygiene on the move
Your Journey. Your Hygiene. Sorted.
Looway is travel hygiene done right. Whether trekking the Himalayas or stuck in traffic — you’ve always got it handled.
🚿
Pee Funnel
Stand-to-pee · Treks, pilgrimages, concerts
🛡️
Disposable Toilet Seat Covers
Hygienic protection · Universal fit
🧳
Pee & Puke Bags
Leak-proof · Road trips, flights, motion sickness
For the Planet
The crisis is real.
Our response is permanent.
▲ The Problem
Conventional hygiene is hurting our planet.
Most sanitary pads are 90% plastic. They take 500–800 years to decompose, generating billions of units of waste every year.
12.3B
Pads discarded yearly
800yr
To decompose in landfill
90%
Plastic in pads
23%
Girls drop out (hygiene)
● Our Response
Every Potent Hygiene product is the answer.
Organic materials that biodegrade naturally. Reusables that replace thousands of disposable pads. Packaging that reduces plastic waste.
10yr
Cup lifespan
3000
Pads replaced
100%
Free from toxins
0
Endocrine disruptors
Our Environmental Commitments
🌿
Organic & Skin-Safe Materials
Plant-based fibres free from chlorine, dioxins, and harmful synthetics — safe for skin and soil.
📦
Biodegradable Packaging
Recyclable, compostable, plastic-reduced across every product line. End-of-life by design.
♻️
Reusable First
Menstrual cups last 10 years. Period panties replace hundreds of pads.
🔥
Safe Disposal Infrastructure
Sanitary incinerators installed — enabling safe, dignified disposal.
💧
Water-Safe Formulas
No chemicals that leach into groundwater or aquatic ecosystems.
📚
Environmental Education
Teaching safe and responsible menstrual product disposal across Bharat.
Social Impact Arm
Roshni Manav Utthaan Sansthaan
Reg. No. 580/JAIPUR/1997-98 · Gokul Vatika, Durgapura, Jaipur 302018
रोशनी से राह, सशक्त समाज की चाह।
Roshni Manav Utthaan Sansthaan is a registered NGO delivering menstrual hygiene education and awareness into India’s most underserved communities — without judgment, without agenda, and without expectation.
Divita Agarwal serves as Vice President, driving initiatives across Rajasthan, reaching women in rural areas, schools, and health centres.
Because knowledge is the first form of dignity.
🎓
Menstrual Hygiene Education
Workshops breaking stigma and providing accurate health knowledge to underserved communities.
🔥
Sanitary Incinerator Installation
Safe, hygienic disposal systems protecting health and reducing environmental contamination.
🌍
Community Outreach Across Bharat
Sessions in schools, hospitals, and communities — normalising menstrual health conversations.
Learner
Empowered
Connected
🔥
1st
Hygiene incinerator installed
🎓
100%
Shame-free workshops
🌍
50K+
Women reached
💗
∞
Commitment to impact
The Numbers Behind The Mission
Every figure represents
a real woman.
50K+
Women reached across Bharat
3
D2C brands built from scratch
100%
Dermatologically tested products
23%
Girls miss school due to poor menstrual hygiene
2
IIM Incubations — NSRCEL & IIMV FIELD
Top 13
TiE Women Rajasthan · 2025
The work that matters most is the work no one else is doing.
Anyone can sell a pad. Very few build an organic, dermatologically tested, pH-balanced range. Even fewer take menstrual health education into communities that need it most. We do both.
We measure success not in revenue, but in the number of women who no longer silently endure discomfort, infections, or stigma.
🎓
Menstrual Hygiene Education
Reaching underserved women through workshops across Rajasthan with Roshni NGO.
🌿
Organic-First Product Range
Every Ovy product is organic, skin-safe, non-irritant, pH-balanced, and cruelty-free.
✈️
Travel Hygiene for All
Looway removes barriers that make public hygiene a gamble — for everyone.