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Potent Hygiene
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Potent Hygiene

India's first scenario-based hygiene brand. Made in Jaipur, built for Indian bodies, Indian toilets and Indian journeys.

care@potenthygiene.com+91 63758 81514WhatsApp us

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Ovy
Looway
Yatra Kit
Bag
Teen kits
Teen kits
₹378
Pads, 3 sizes
Pads, 3 sizes
from ₹378
Menstrual cup
Menstrual cup
₹459
OVY BY POTENT HYGIENE

Heavy night?First period?Swim day?There’s anOvy for that.

Organic pads in three lengths, teen kits written for her first period, a cup that lasts years and liners for the days in between. Dermatologically tested on 24 volunteers.

Shop the rangeWhat does today look like?
Ships within 24 hours Free delivery over ₹399 Made in Jaipur
4 liners in every box✦
Cycle-Sync delivery✦
Dermatologically tested✦
Clinically tested on 24 volunteers✦
Certified toxin-free✦
Rash-free✦
pH-balanced✦
Non-irritant to IS 4011:2018✦
Cruelty-free✦
4 liners in every box✦
Cycle-Sync delivery✦
Dermatologically tested✦
Clinically tested on 24 volunteers✦
Certified toxin-free✦
Rash-free✦
pH-balanced✦
Non-irritant to IS 4011:2018✦
Cruelty-free✦
4 liners in every box✦
Cycle-Sync delivery✦
Dermatologically tested✦
Clinically tested on 24 volunteers✦
Certified toxin-free✦
Rash-free✦
pH-balanced✦
Non-irritant to IS 4011:2018✦
Cruelty-free✦
SHOP OVY

Four kinds of day.

One Ovy for each.

Choose the pack, see its price, add it. Every box ships within 24 hours.

OVY
Ovy Organic Sanitary Pads

Ovy Organic Sanitary Pads

Organic soft sanitary pads for lighter days, heavy days, and overnight coverage.

L · XL · XL+

₹378

OVY
Ovy Organic Sanitary Pads

Ovy Organic Sanitary Pads

Organic soft sanitary pads for lighter days, heavy days, and overnight coverage.

L · XL · XL+

  • Rash-free cottony-soft top sheet
  • Super-absorbent gel core
  • Extra-wide wings
₹378

OVY
Ovy Teen Packs/Boxes

Ovy Teen Packs/Boxes

Starter packs and milestone boxes designed for teenagers.

Starter Pack · Pro-Active Pack · First Period Box

₹378

OVY
Ovy Teen Packs/Boxes

Ovy Teen Packs/Boxes

Starter packs and milestone boxes designed for teenagers.

Starter Pack · Pro-Active Pack · First Period Box

  • Designed for Teens
  • Organic Cotton
  • Extra Soft & Safe
₹378

OVY
Ovy Menstrual Cup

Ovy Menstrual Cup

Reusable medical-grade VI silicone menstrual cup lasting up to 10 years.

Large · White · Medium · Purple · Medium · Rainbow · Teen (XS) · Pink

₹459

OVY
Ovy Menstrual Cup

Ovy Menstrual Cup

Reusable medical-grade VI silicone menstrual cup lasting up to 10 years.

Large · White · Medium · Purple · Medium · Rainbow · Teen (XS) · Pink

  • 100% Medical-Grade Silicone
  • Up to 12 Hours Wear
  • Eco-Friendly & Reusable
₹459

OVY
Ovy Daily Liners

Ovy Daily Liners

Ultra-thin daily liners for everyday freshness, spotting, and very light discharge.

Pack of 40 · Pack of 60 · Pack of 80

₹269

OVY
Ovy Daily Liners

Ovy Daily Liners

Ultra-thin daily liners for everyday freshness, spotting, and very light discharge.

Pack of 40 · Pack of 60 · Pack of 80

  • Ultra-thin everyday comfort
  • Breathable cottony-soft top sheet
  • Fragrance-free and dye-free
₹269

Pad 1
Pad 2
Pad 3

Or build your own box.

Put 21 pads across L, XL and XL+ in any split, with 4 liners. One flat price, whatever the split.

Build your box

Pads can also come on your cycle: Cycle-Sync delivers about 5 days before your period. Pause or cancel in two clicks.

Dermatologically tested

On 24 volunteers, to IS 4011:2018

Organic and toxin-free

No chlorine bleach, parabens or dyes

pH-balanced, cruelty-free

Both certified, and vegan-friendly

Ships within 24 hours

Damaged or wrong? Replaced free

SHOP BY MOMENT

What does today look like?

Pick the day you're having and add the set for it in one tap.

Her first period, sorted.
HER FIRST PERIOD

Her first period, sorted.

Two sizes so she learns her own flow, 4 liners, a disposal bag for every pad, and a wrapper that stays silent at school.

Ovy Teen Packs/Boxes
Ovy Teen Packs/Boxes
Starter Pack
₹378
PRICE
₹378
₹21 more for free delivery
Compare the two teen kits →
Her first period, sorted.
HER FIRST PERIOD

Her first period, sorted.

Two sizes so she learns her own flow, 4 liners, a disposal bag for every pad, and a wrapper that stays silent at school.

Ovy Teen Packs/Boxes
Ovy Teen Packs/Boxes
Starter Pack
₹378
PRICE
₹378
₹21 more for free delivery
Compare the two teen kits →
FIND MY FIT

Three taps. The right pack.

Answer for yourself, or for someone you are buying for.

QUESTION 1 OF 2

What is it for?

WHICH PAD IS YOURS?

Sized to your flow, not to an average.

Most brands sell one length. Ovy sells three, and a box you build yourself, because the same month has light days, heavy days and nights.

L
240mm

Light days

School, work, the commute, the tail end of a period.

Holds up to 100ml · 4 to 6 hours
Shop L
XL
280mm

The everyday workhorse

Medium to heavy days, full school or office days.

Holds up to 120ml · up to 8 hours
Shop XL
XL+
320mm

Heavy days and nights

Very heavy flow, overnight, postpartum, the first two days. A widened back and dual leak guards.

Holds up to 150ml · up to 8 hours
Shop XL+
Mix
Any split of 21

Your own box

Flow changes across the month? Build 21 pads across L, XL and XL+. One flat price, whatever the split.

Suggested mix: 6 L · 9 XL · 6 XL+
Build your box
Ovy model

Buying for someone else and not sure of her size? Choose XL+, the most protective, or Mix Your Box so she gets every size.

TESTED. TRUSTED. SAFE.

Six things every Ovy pack can prove.

Most packs say “dermatologically tested” and stop there. Ovy names the lab, the standard, the number of people and the score.

Dermatologically tested

On 24 human volunteers, in an ISO-certified lab, under a dermatologist.

Non-irritant

Tested to IS 4011:2018, the Indian Standard. Mean score 0.04 against a 2.0 threshold.

Rash-free

Zero redness or swelling in 23 of 24 volunteers at 24 hours and again at day 8.

Toxin-free

Certified for the Ovy menstrual range. No chlorine bleach, parabens, fragrance or dyes.

pH

pH-balanced

Certified. Kind to the skin's own balance, which sits at a different pH to the rest of you.

Cruelty-free

Certified. Never tested on animals, and vegan-friendly.

24
human volunteers
0.04
mean irritation score, against a 2.0 threshold
Day 8
follow-up, all scores zero

Study reports and certificates are held on file and shared on request: care@potenthygiene.com

SIDE BY SIDE

Ovy pads and the usual pack.

Facts from the packs and the study reports. Prices are on the product pages.

LENGTHS
OVY
Three: L 240mm, XL 280mm, XL+ 320mm
THE USUAL PACK
Usually one or two
BUILD YOUR OWN BOX
OVY
Any split of 21 across all three, one flat price
THE USUAL PACK
Fixed packs
IN THE BOX
OVY
21 pads, 4 liners, a biodegradable disposal bag for every piece
THE USUAL PACK
Pads, sometimes liners
OVYTHE USUAL PACK
LengthsThree: L 240mm, XL 280mm, XL+ 320mmUsually one or two
Build your own boxAny split of 21 across all three, one flat priceFixed packs
In the box21 pads, 4 liners, a biodegradable disposal bag for every piecePads, sometimes liners
Skin testing24 volunteers, IS 4011:2018, mean score 0.04 of 2.0, published"Dermatologically tested", subject count not published
Fragrance, dyes, chlorine bleachNone addedThe premium packs also leave them out; the mass packs often do not
DeliveryTimed to your predicted period, about 5 days beforeA calendar date, if a subscription exists at all
Ovy pad features diagram
Four layers exploded pad diagram
The twist test

The twist test: a used pad, wrung out. The core keeps what it took in.

NOT YOUR AVERAGE PAD

Four layers, and nothing you would not want next to your skin.

01

Organic top sheet

100% organic, cottony-soft, hypoallergenic fibres. Rash-free, never a plastic feel.

02

Acquisition layer

Natural fibres pull fluid away from the skin fast, so the surface stays dry.

03

Super-absorbent core

A gel core that locks fluid and odour at source, instead of perfuming over it. Twist a used pad and nothing comes back out.

04

Breathable backsheet

Lets heat out, so there is no sweat build-up in an Indian summer. Extra-wide wings hold everything in place; the XL+ adds dual leak guards.

No chlorine bleachNo parabensNo fragranceNo dyesNo synthetic plastics

Every pad comes with its own biodegradable, compostable disposal bag. Roll, seal, bin. Never flush.

Ovy Menstrual Cup Swim Model
OVY MENSTRUAL CUP

Three sizes. One price.

Choose by fit, not by age.

Cervix height decides first, then flow, then whether you have given birth vaginally. Not age, not weight, and never budget: every size costs the same. Up to 12 hours between changes, 100% medical-grade silicone, and a cotton pouch in the box.

Teen XS 16ml

Teen XS 16ml

PINK

First periods and first-timers. Before any birth. Folds no wider than a tampon.

Medium 25ml

Medium 25ml

PURPLE OR RAINBOW

The everyday all-rounder. No vaginal birth yet, C-section mums included.

Large 35ml

Large 35ml

WHITE

After a vaginal birth, a heavier or longer flow, or a higher cervix.

12 hrs

between changes, swim and sleep included

Years

from one cup. Replace every 2 to 3 for best hygiene

3

sizes, four colours, one price

Shop the cup FIND YOUR SIZE

Latex-free, BPA-free, hypoallergenic. The cup ships in plain, plastic-free recycled card.

OVY DAILY LINERS

Fresh every day, the clean way.

About 1mm thin and 190mm long, with a breathable, cottony-soft top sheet, no added fragrance and no added dyes. Individually wrapped, so one lives in every bag.

“If it is your period, it is a pad. If it is everything in between, it is a liner.”

Everyday discharge
Spotting before or after a period
Light bladder leaks
Backup with a cup on light days
40
about 10 days
Trying Ovy
60
about a fortnight
Our pick for daily wear
80
about three weeks
Best value per liner

At a fresh liner every 3 to 4 hours, a full day is about four.

Shop liners
Ovy Daily Liner Cotton Soft Top
Ultra-thin feather feel liner
UP CLOSE
Four layers pad diagram
The twist test

The twist test: a used pad, wrung out. The core keeps what it took in.

NOT YOUR AVERAGE PAD

Four layers, and nothing you would not want next to your skin.

01

Organic top sheet

100% organic, cottony-soft, hypoallergenic fibres. Rash-free, never a plastic feel.

02

Acquisition layer

Natural fibres pull fluid away from the skin fast, so the surface stays dry.

03

Super-absorbent core

A gel core that locks fluid and odour at source, instead of perfuming over it. Twist a used pad and nothing comes back out.

04

Breathable backsheet

Lets heat out, so there is no sweat build-up in an Indian summer. Extra-wide wings hold everything in place; the XL+ adds dual leak guards.

No chlorine bleachNo parabensNo fragranceNo dyesNo synthetic plastics

Every pad comes with its own biodegradable, compostable disposal bag. Roll, seal, bin. Never flush.

FOR MOTHERS AND DAUGHTERS

Her first period,
handled with love.

The hardest part of a first period is the not knowing. So we chose everything in advance, wrote the guidebook she will actually read, and made the wrapper silent for school.

For parents: how to start the conversation

You do not need the perfect words, just calm and open ones. Tell her it happens to everyone, there is no rush to have it all figured out, and she can always come to you.

Gift mode at checkout hides the price and adds your note.

THE MILESTONE GIFT

First Period Box

50 pieces. Pads in three sizes, period panties, seat covers, wipes, disposal bags, warming patches, and the “You’ve Got This” guidebook, written for her.

Coming soon
Starter Pack
Ovy Regular Flow Sanitary Pads Box
ONLY AT OVY

Your flow is not the same every day.Your box should not be either.

Build one 21-pad box across L, XL and XL+ in any combination, with 4 liners always included. Then let Cycle-Sync land it about 5 days before you are due. It is the first period delivery in India timed to your own cycle.

01

Pick your lengths

L 240mm, XL 280mm and XL+ 320mm, in any mix that adds up to 21.

02

Liners included

Four Ovy daily liners go into every box.

03

Time it to your cycle

Enter three dates once. The box arrives about 5 days before your period, every cycle. Pause or cancel any time.

Build your box
SUBSCRIBE AND CYCLE-SYNC

Your box, on your cycle.

Tell us three dates once. Your box arrives about five days before your period, every cycle, with a saving on every order and nothing to remember.

Timed to you

Lands about 5 days before you are due, every cycle.

Save on every box

A subscriber price on every delivery.

You stay in charge

Pause or cancel in two clicks.

A little extra

A surprise gift in every third box.

Start my subscription How Cycle-Sync works
Super Slim Period Panties
OUT OF STOCK

Super Slim Period Panties.

Worn like underwear, so nothing shifts. 360° coverage with a leak-resistant back for 10 to 12 hours, and super-thin under leggings, jeans or a saree. Two sizes, M-XL and XXL-XXXL, both the same price.

Holds as much as 5 regular pads
Tear-away sides, its own wrapper to bin it in
Dermatologically tested, certified non-toxic
One brand for life+
Potent Hygiene+
Where your wellness comes first+
Made in Jaipur+
Built for Indian bodies, Indian toilets, Indian journeys+
One brand for life+
Potent Hygiene+
Where your wellness comes first+
Made in Jaipur+
Built for Indian bodies, Indian toilets, Indian journeys+
One brand for life+
Potent Hygiene+
Where your wellness comes first+
Made in Jaipur+
Built for Indian bodies, Indian toilets, Indian journeys+
One brand for life+
Potent Hygiene+
Where your wellness comes first+
Made in Jaipur+
Built for Indian bodies, Indian toilets, Indian journeys+
OVY PERIOD SCHOOL

The stuff nobody explains properly.

Straight answers on the cycle, the body and the products, reviewed by a gynaecologist and written in plain words.

Read the journal

How often should I change a pad?

Every 4 to 6 hours in the day, sooner if it feels damp. Up to about 8 hours overnight with an XL or XL+. Trapped moisture, not the pad, is what causes irritation.

Why do night leaks happen at the back?

Lying down sends flow backwards, not down. The XL+ answers that with 320mm of length and a widened rear panel.

How much blood is it, really?

A whole period is about 3 to 5 tablespoons spread over several days. It looks like far more than it is.

Is a 28-day cycle the only normal?

No. Adults run 21 to 35 days; teens in their first year or two, about 21 to 45. Stress, travel and sleep shift it too.

Liner or pad?

If it is your period, it is a pad. For everything in between, discharge, spotting, light leaks, it is a liner.

Can a cup get lost inside me?

No. Your cervix closes off the top. Relax, bear down gently, pinch the base, and it comes down within reach.

Ovy Period School Night Comfort
QUESTIONS, ANSWERED

Before you buy.

EVERY ORDER GIVES BACK

A pad bought is a pad shared.

A portion of every Ovy order goes to Roshni Manav Utthaan Sansthaan, which puts safe, organic period products into the hands of girls and women who cannot afford them.

So she can have her period with dignity.

In partnership with Roshni Manav Utthaan Sansthaan · Reg. 580/Jaipur/1997-98

Shop Ovy pads
@potenthygiene

Join Our Community

What a period is notPeriod cramps surviving the apocalypsePeriod cramps eat these foodsOn my period wake up and cry togetherWhen period cramps hit so bad comfort poseWhat a period is notPeriod cramps surviving the apocalypsePeriod cramps eat these foodsOn my period wake up and cry togetherWhen period cramps hit so bad comfort poseWhat a period is notPeriod cramps surviving the apocalypsePeriod cramps eat these foodsOn my period wake up and cry togetherWhen period cramps hit so bad comfort poseWhat a period is notPeriod cramps surviving the apocalypsePeriod cramps eat these foodsOn my period wake up and cry togetherWhen period cramps hit so bad comfort pose
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BIG CHANGES NEED A GENTLE START

Starter Pack

10 L and 11 XL pads plus 4 liners. Two sizes, so she learns her own flow from day one.

Shop Starter →
Pro-Active Pack
BLEED. CONQUER. SLAY.

Pro-Active Pack

Three sizes, sport-tested wings and sweat-wicking fibres. For the girl who will not hit pause.

Shop Pro-Active →